Dave Hoffer

Dave is a User Experience Designer with 30 years of experience, working both in-house and at consultancies including Amazon, McGraw-Hill, Frog Design, and McKinsey & Company. Over his career, he has designed products, services, and brand experiences for companies such as Goldman Sachs, HP, AT&T, Cisco, and Disney. He has built and led design teams, guided digital transformations, and shipped products end to end.

He firmly believes in lifelong learning, and he’s been teaching undergrads in the Interaction Design department at California College of the Arts and grad students in the MDes Program at San Jose State University. He's currently available for freelance contract work while writing his book, Redesign Everything.