AI for UX Research
September 23
9:00a - 5:00p ET
Hampton Inn, 125 Flatbush Ave Ext, Brooklyn, NY 11201
Llewyn Paine
Strategy Consultant
About this workshop
AI is rapidly changing how teams conduct UX research–but most practitioners still lack a reliable way to determine where AI improves business outcomes and where it introduces too much risk.
In this workshop, you'll use transparent, custom-built AI research tools to observe exactly how AI impacts research data and business decisions. Through hands-on experimentation, grounded in academic research and controlled testing, you'll gain an accurate understanding of AI's capabilities and failure modes for common research approaches.
You'll leave with a framework for evaluating AI research tools and evidence-based best practices for making informed trade-offs between AI and traditional methods.
Target Audience
<p>People who conduct UX research (user researchers, market researchers, designers, product managers, etc.)</p>
Pre-requisites
<p>Familiarity with fundamental UX research methods (interviews, usability tests, surveys, qualitative data analysis) No prior familiarity with AI is assumed. All tools will be provided.</p>
Takeaways
- Learn evidence-based best practices for applying AI in UX research
- Understand how common AI research tools work at a technical level, and how this impacts your data
- Apply a framework to evaluate AI capabilities in the context of UX research, even as the tools change
- Get hands-on experience with the technology, working directly with the latest models and AI agents that major commercial research tools are built on
High-Level Agenda
- Warm-up & introductions
- Introduce a framework for thinking about AI augmentation of UXR
- Understand the “main jobs” of UXR
- Large Language Model (LLM) foundations for UXR
- Using AI for qualitative analysis
- Key considerations
- Conduct a manual eval
- Discuss optimizing for business needs
- AI-moderated interviewing
- Underlying architecture
- Create and participate in an AI-moderated interview
- Review evidence-based best practices
- Test a web interface with an AI agent (Agent Experience Testing)
- Wrap-up
Session speaker